Bahamas Realty Snags 1st Place Marketing Award at LeadingRE 2018

 

We have got some great news to share and we’re really, really excited!

 

Guess what?

 

We recently won 1st place in Leading Real Estate Companies of the World’s video marketing competition. Ok, so we’ve won marketing awards before but this one is a pretty BIG DEAL.

 

In case you didn’t know Leading Real Estate Companies of the World® (LeadingRE) is the home of the world’s market-leading independent residential brokerages in over 65 countries, with 565 firms and 130,000 sales associates producing over 1.1 million transactions valued at $368 billion annually.

 

Ok, so you get the picture.

 

We recently won 1st place in the video category with teams of 1-100 associates and we couldn’t be more ecstatic! It’s really an honour to be recognized. We’ve put a lot of effort into changing how we approached video marketing this year and it is so exciting to see that those efforts are paying off.

You can check out the video here.

 

A special shout out goes to our excellent production team, Jiggy Productions who produce really high quality work. They’re awesome!

 

Video has increasingly become one of the most popular ways for realtors to market their properties and boost their sales these days. That’s right folks, VIDEO CONTENT DRIVES ENGAGEMENT!

 

In fact, 40 per cent of prospective buyers find virtual video tours useful and nearly 73 per cent of homeowners are likely to choose a realtor who uses video to market a property and why wouldn’t you?

 

It’s really no surprise that homes listed with video get four times, that’s right   the inquiries of homes listed without and YouTube is the top research destinations for house hunters.

 

Of course marketing has always been important in real estate. Today’s consumers spend large amounts of their days online and on social media. A strong presence, especially online, is crucial for attracting clients. For a long time photos were considered to be the most important part of marketing a property and while they still are they just don’t tell the whole story.

At Bahamas Realty, we understand that video content in particular has become one of the most important tools in online marketing. It is prioritized by search engines and social media algorithms and increases click through rates and conversions from digital campaigns. Video is definitely the FUTURE of online marketing.

 

We understand how important lifestyle can be in the selling process. We put humanity into our videos. For listing videos we strive to tell the story of the home. A home is so much more than a list of amenities and a number of rooms; it is the place where life happens. We ask ourselves, “Who is going to LIVE in this house? What makes this property special? What would it feel like to live here?” We try to put some of that feeling into the video.

 

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